by Ephraim Vashovsky | Apr 6, 2020 | Uncategorized
In a time where millennials are moving out of their parents’ homes, senior citizens are selling their current homes and looking to downsize, the age-based preferences of potential home buyers are becoming more and more glaringly obvious. Here’s a look at...
by Ephraim Vashovsky | Mar 28, 2020 | Uncategorized
As many marketers know, color theory plays a vital role across multiple industries, especially real estate. Here’s a brief look at how these visual effects relate to home buyer psychology and behavior. Basic Color Principles What people identify as colors can be...
by Ephraim Vashovsky | Feb 7, 2020 | Uncategorized
Owning a home is considered a milestone for many American adults. The quintessential American Dream is founded upon the idea of acquiring a home and providing for one’s family through hard work. The housing market has skyrocketed over the last several decades,...
by Ephraim Vashovsky | Feb 6, 2020 | Uncategorized
Many things in life cost money, but a lot of those don’t come close to the cost of a house. Some say that owning a home is one of the most significant investments a person can make. There are several additional expenses to consider before owning a house. The...
by Ephraim Vashovsky | Feb 5, 2020 | Uncategorized
Purchasing a property requires a big investment. This isn’t limited to just money. The upkeep on a sizable property also involves a lot of time and effort. When an owner is investing time and resources into a place, it only makes sense that they’d like to...
by Ephraim Vashovsky | Feb 4, 2020 | Uncategorized
Baby Boomers have been a big deal ever since they arrived from about 1946 to 1964. When people returned from WWII, the economy was booming; there were plenty of jobs, and people could easily afford to start families. They produced one of the largest generations in...