Generational Home Preferences

Generational Home Preferences

In a time where millennials are moving out of their parents’ homes, senior citizens are selling their current homes and looking to downsize, the age-based preferences of potential home buyers are becoming more and more glaringly obvious. Here’s a look at...
Color Theory in Real Estate

Color Theory in Real Estate

As many marketers know, color theory plays a vital role across multiple industries, especially real estate. Here’s a brief look at how these visual effects relate to home buyer psychology and behavior. Basic Color Principles What people identify as colors can be...
Features of a Starter Home

Features of a Starter Home

Owning a home is considered a milestone for many American adults. The quintessential American Dream is founded upon the idea of acquiring a home and providing for one’s family through hard work. The housing market has skyrocketed over the last several decades,...
Monetizing a Property

Monetizing a Property

Purchasing a property requires a big investment. This isn’t limited to just money. The upkeep on a sizable property also involves a lot of time and effort. When an owner is investing time and resources into a place, it only makes sense that they’d like to...